Q1, Could you tell us why did you buy denim at UES?

I like denim very much. I’m interested in UES for a long time. I knew branding service when I looked around the Daikanyama UES. Then I decided to buy next jeans at UES. My marriage is coming soon so I thought if I tied up my marriage and favorite jeans, it would be very good idea.

Q2, Do you have any meaning of branding date?

Branding date is 100227, it means February 27, 2010. This is the day of the wedding ceremony. Marriage registered day is February 22 and it is very easy to memorize. But on the other hand, ceremony date is little bit hard to memorize. So I chose to brand this date not to forget it. I feel always together the memory with my favorite denim. I can remember the date anytime.

Q3, How do you feel to get the new denim?

I want do laundry well first. Then I want to wear it more than anything. I’m going to wear from branding date but I can’t help wearing before the wedding.

Q4, How do you want to go together with denims?

This is going to be great to wearing the denim on honeymoon. Usually I wear only weekend. But I can wear all the time on throughout the journey. I want to keep on wearing the denim until be UES, the end of its life. I would like to wear my heart out. However I feel lonely that if it becomes rags and cannot wear anymore. I don’t have certain idea now. It depends on my mind in the future. I have compassion to keep on wearing with care anyway.

Message from UES

Thank you for Mr. Oohira to buy UES 400B Size 32 with branding your marriage day on the leather patch. We are very happy that you increase your love to jeans very much by branding service. We are looking forward to seeing how your denim going on. Please visit Daikanyama UES like children go home.